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/* Revision2: a guided demonstration, with the deeper context one click away. */
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var(--font-display);letter-spacing:-.5px;margin:0}.job-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:0}.job-grid article{padding:0 25px;border-right:1px solid #dfd3bc}.job-grid article:first-child{padding-left:0}.job-grid article:last-child{border:0;padding-right:0}.job-symbol{display:inline-grid;place-items:center;width:38px;height:38px;background:#eee9db;border-radius:8px;color:#14514c;font-size:23px;margin-bottom:17px}.job-grid h3{font:20px/1.2 var(--font-display);margin:0 0 10px}.job-grid p{font-size:12px;line-height:1.7;color:#5b5245;margin:0 0 13px}.job-grid small{font-size:9px;line-height:1.5;color:#847763;display:block}.winks-generated{display:block;width:100%;height:auto}.ad-recreation-label{font:8px var(--font-mono);color:#766e84;text-align:center;padding:7px;background:#f7f4fc}
@media(max-width:1000px){.wallpaper-inner{gap:40px;grid-template-columns:280px 1fr}.flow-step{padding-left:48px;padding-right:20px}.flow-step strong{font-size:16px}.flow-arrow{right:7px}.job-grid article{padding-inline:17px}}
@media(max-width:760px){.ex-heading h2{font-size:34px;letter-spacing:-.8px;line-height:1.13}.ex-heading h2 br{display:none}.ex-intro{font-size:13px;line-height:1.7}.ex-kicker{font-size:8px;letter-spacing:.1em}.case-monogram{width:36px;height:36px}.case-monogram.winks{background-size:325px auto;background-position:-12px -10px}.argument-flow{padding-top:20px;gap:8px}.flow-step{padding:49px 0 0;min-height:127px}.flow-circle{width:32px;height:32px;font-size:16px}.flow-step:after{top:19px;left:40px;width:calc(100% - 50px)}.flow-step:last-child:after{display:none}.flow-arrow{font-size:15px;top:8px;right:0}.flow-step small{font-size:8px;line-height:1.5;margin-bottom:5px}.flow-step strong{font-size:15px;line-height:1.2}.flow-explanation{padding:13px;gap:11px;min-height:100px}.flow-explanation p{font-size:12px}.process-flow{grid-template-columns:1fr;gap:0;margin:22px 0}.process-flow li{border:0;border-left:1px solid #c6c3b1;margin-left:12px;padding:0 0 17px 24px}.process-flow li:before{left:-11px;right:auto;top:0;width:22px;height:22px;display:grid;place-items:center;border:1px solid #bdb9a5;background:#f8f3e8;border-radius:50%;color:#14514c}.process-flow li:last-child{border-color:transparent}.process-flow li p{max-width:none;margin:6px 0 0}.process-intro h4,.brief-content h4{font-size:23px}.wallpaper-bridge{padding:40px 24px}.wallpaper-inner{display:flex;flex-direction:column-reverse;gap:34px;align-items:stretch}.wallpaper-message h2{font-size:35px}.wallpaper-message>p:not(.ex-kicker){font-size:13px}.wallpaper-message .btn{font-size:11px;width:100%;padding-inline:12px}.wallpaper-paper{width:265px;align-self:center}.fit-section{padding:38px 0}.fit-heading{text-align:left}.fit-heading h2{font-size:31px}.job-grid{grid-template-columns:1fr 1fr;gap:28px 20px}.job-grid article{padding:0;border:0}.job-grid h3{font-size:18px}.job-grid p{font-size:11px}.job-grid small{font-size:8px}.job-symbol{margin-bottom:12px}}
.case-monogram.kpi{background-size:cover;background-position:center}
.writing-examples{padding:28px 0}
.examples-toggle{width:100%;display:flex;align-items:center;gap:24px;padding:26px 28px;border:1px solid #c9c9b6;border-radius:12px;background:#e8ecdf;color:#153f39;text-align:left;cursor:pointer;transition:background .2s,box-shadow .2s;font-family:var(--font-ui)}
.examples-toggle:hover{background:#dfe6d5;box-shadow:0 5px 18px #153f3910}
.examples-toggle:focus-visible{outline:3px solid #14514c;outline-offset:4px}
.toggle-portraits{display:flex;padding-left:8px;flex-shrink:0}.toggle-portraits i{border:3px solid #e8ecdf;width:44px;height:44px;margin-left:-8px}
.toggle-copy{flex:1}.toggle-copy>strong{display:block;font:29px/1.2 var(--font-display);letter-spacing:-.5px}.toggle-copy>small{display:block;font-size:12px;color:#526355;margin-top:8px}
.toggle-action{display:flex;align-items:center;gap:15px;font-size:11px;font-weight:600;flex-shrink:0}.toggle-plus{display:grid;place-items:center;width:38px;height:38px;border-radius:50%;background:#14514c;color:#fff;font-size:25px;font-weight:400;transition:transform .4s}
.examples-toggle[aria-expanded=true] .toggle-plus{transform:rotate(45deg)}
.examples-reveal{display:grid;grid-template-rows:0fr;opacity:0;transition:grid-template-rows .55s cubic-bezier(.22,1,.36,1),opacity .35s}
.examples-reveal.is-open{grid-template-rows:1fr;opacity:1}.examples-reveal-inner{overflow:hidden;min-height:0}.examples-reveal .ex-heading{padding-top:42px}
.flow-hint{font-size:11px;color:#786e5b;margin:18px 0 0}.flow-explanation{min-height:85px;padding:17px 20px}.flow-caption{display:block;font:9px var(--font-mono);color:#677461;letter-spacing:.08em;text-transform:uppercase;margin-bottom:7px}.flow-explanation strong{font-weight:600;color:#14473f}
.flow-step:hover strong{color:#14514c}.flow-step:focus-visible{outline:2px solid #14514c;outline-offset:5px;border-radius:4px}
.wallpaper-message h2{font-size:37px;line-height:1.14}.wallpaper-message>p strong{font-weight:600;color:#214a40}
.embedded-lead{margin-top:24px}.embedded-lead .lm-label{display:block;font-size:11px;font-weight:600;margin-bottom:9px;color:#3c5546}.embedded-lead-row{display:flex;flex-wrap:wrap;gap:9px}.embedded-lead .lm-input{flex:1;min-width:180px;min-height:48px;padding:13px 15px;background:#fffcf4;border:1px solid #aebda6;border-radius:6px;font:13px var(--font-ui);color:#242820}.embedded-lead .lm-input:focus{outline:2px solid #14514c;outline-offset:2px}.embedded-lead .lm-submit{min-height:48px;font-size:11px;padding:12px 17px;margin:0}.embedded-lead .lm-error{color:#9f3018;font-size:12px;line-height:1.5;margin-top:12px}.embedded-lead .lm-suggest{font-size:12px}.lm-suggest-btn{color:#14514c;border:0;background:none;text-decoration:underline;cursor:pointer}.lead-preview-status{font-size:12px;line-height:1.6;background:#fffaf0;border-left:3px solid #14514c;padding:12px}
@media(max-width:760px){.writing-examples{padding:18px 0}.examples-toggle{padding:22px 18px;gap:14px;flex-wrap:wrap}.toggle-portraits{order:0}.toggle-copy{order:2;flex-basis:100%}.toggle-copy>strong{font-size:27px}.toggle-copy>small{font-size:11px;line-height:1.6}.toggle-action{order:1;margin-left:auto}.toggle-label{display:none}.examples-reveal .ex-heading{padding-top:30px}.wallpaper-message h2{font-size:31px}.wallpaper-message h2 br{display:none}.embedded-lead-row{display:grid;grid-template-columns:1fr}.embedded-lead .lm-input{width:100%;min-width:0}.flow-hint{font-size:10px}.flow-explanation{padding:15px}.toggle-portraits .case-monogram.winks{background-size:385px auto;background-position:-14px -12px}}
@media(prefers-reduced-motion:reduce){.examples-reveal,.toggle-plus,.examples-toggle{transition:none}}
.writing-examples{background:#e8ecdf;padding:0;border-block:1px solid #cbd1bf}
.examples-toggle{border:0;border-radius:0;padding:35px 0;background:transparent;box-shadow:none;gap:26px}
.examples-toggle:hover{background:transparent;box-shadow:none}.examples-toggle:hover .toggle-plus{transform:translateX(4px)}
.examples-toggle[hidden]{display:none}.examples-open{background:#f8f3e8;padding:12px 0 28px}
.examples-toggle .toggle-plus{font-size:0}.examples-toggle .toggle-plus:after{content:'↗';font-size:23px}
.examples-open #examples-title:focus{outline:none}
.wallpaper-message .embedded-lead .lm-submit{box-sizing:border-box;display:inline-flex;align-items:center;justify-content:center;gap:8px;min-height:46px;height:46px;padding:0 18px;width:auto;margin:0;border:1px solid #14514c;border-radius:6px;background:#14514c;color:#fffaf0;font:600 12px/1.2 var(--font-ui);white-space:nowrap;box-shadow:none}
.wallpaper-message .embedded-lead .lm-submit:hover{background:#103d39;color:#fff}.wallpaper-message .embedded-lead .lm-submit:disabled{opacity:.7;cursor:wait}.embedded-lead .lm-input{height:46px;min-height:46px}.embedded-lead-row{align-items:start}
@media(max-width:760px){.examples-toggle{padding:27px 0;gap:17px}.examples-open{padding:0 0 20px}.wallpaper-message .embedded-lead .lm-submit{width:100%;white-space:normal;height:auto;min-height:46px;padding:13px 14px}}
.examples-toggle .toggle-plus{position:relative;overflow:visible}
.examples-toggle .toggle-plus:after{content:'↓';font:24px/1 var(--font-ui);animation:examples-arrow-nudge 2.8s ease-in-out infinite}
.examples-toggle .toggle-plus:before{content:'';position:absolute;inset:-1px;border:1px solid #14514c;border-radius:50%;pointer-events:none;animation:examples-arrow-ring 2.8s ease-out infinite}
.examples-toggle:hover .toggle-plus{transform:none;background:#0d3e39}
@keyframes examples-arrow-nudge{0%,65%,100%{transform:translateY(0)}20%{transform:translateY(3px)}38%{transform:translateY(0)}50%{transform:translateY(2px)}}
@keyframes examples-arrow-ring{0%{transform:scale(1);opacity:0}12%{opacity:.32}58%,100%{transform:scale(1.42);opacity:0}}
@media(prefers-reduced-motion:reduce){.examples-toggle .toggle-plus:after,.examples-toggle .toggle-plus:before{animation:none}.examples-toggle .toggle-plus:before{display:none}}
.examples-toggle .toggle-action{height:48px;padding:0 19px 0 22px;border-radius:999px;background:var(--burnt);color:var(--paper);gap:12px;font-size:13px;font-weight:600;box-shadow:0 3px 0 #963619;animation:examples-cta-breathe 3.2s ease-in-out infinite;transition:background .2s,transform .2s}
.examples-toggle .toggle-plus,.examples-toggle:hover .toggle-plus{display:flex;align-items:center;justify-content:center;position:static;width:20px;height:24px;background:transparent;color:inherit;border-radius:0;transform:none;flex-shrink:0}
.examples-toggle .toggle-plus:before,.examples-toggle .toggle-plus:after{content:none;display:none;animation:none}
.examples-toggle .toggle-plus svg{display:block;animation:examples-cta-arrow 3.2s ease-in-out infinite}
@keyframes examples-cta-arrow{0%,65%,100%{transform:translateY(-1px)}28%,42%{transform:translateY(2px)}}
@keyframes examples-cta-breathe{0%,65%,100%{box-shadow:0 3px 0 #963619,0 0 0 0 #c0491f00}30%{box-shadow:0 3px 0 #963619,0 0 0 5px #c0491f16}}
@media(hover:hover){.examples-toggle:hover .toggle-action{background:var(--burnt-dark);transform:translateY(-1px)}}
.examples-toggle:active .toggle-action{transform:translateY(1px)}
@media(max-width:760px){.examples-toggle .toggle-action{order:3;margin-left:0;margin-top:3px;height:46px;padding:0 19px;font-size:12px}.examples-toggle .toggle-label{display:inline}.examples-toggle .toggle-copy{order:2}.examples-toggle .toggle-portraits{flex-basis:100%}}
@media(prefers-reduced-motion:reduce){.examples-toggle .toggle-action,.examples-toggle .toggle-plus svg{animation:none;transition:none}}
.examples-toggle .toggle-action{height:auto;padding:0;border-radius:0;background:transparent;color:#14514c;box-shadow:none;animation:none;gap:15px;font-size:11px;transform:none}
.examples-toggle .toggle-plus,.examples-toggle:hover .toggle-plus{width:40px;height:40px;position:relative;border-radius:50%;background:var(--burnt);color:var(--paper);animation:examples-icon-pulse 3.2s ease-in-out infinite}
@keyframes examples-icon-pulse{0%,65%,100%{box-shadow:0 0 0 0 #c0491f00}30%{box-shadow:0 0 0 5px #c0491f18}}
@media(hover:hover){.examples-toggle:hover .toggle-action{background:transparent;transform:none}.examples-toggle:hover .toggle-plus{background:var(--burnt-dark)}}
.examples-toggle:active .toggle-action{transform:none}
@media(max-width:760px){.examples-toggle .toggle-action{order:1;margin-left:auto;margin-top:0;height:auto;padding:0;font-size:11px}.examples-toggle .toggle-label{display:none}.examples-toggle .toggle-portraits{flex-basis:auto}}
@media(prefers-reduced-motion:reduce){.examples-toggle .toggle-plus{animation:none}}

.job-other{font:12px/1.7 var(--font-ui);color:var(--ink-dim);text-align:center;margin:30px 0 0;padding-top:22px;border-top:1px solid var(--keyline)}
@media(max-width:760px){.job-other{text-align:left;font-size:11px}}
/* Shared reading scale. Comparison controls have separate visual roles. */
.ex-kicker{font:700 12px/1.6 var(--font-mono);letter-spacing:.13em}
.ex-intro,.ex-toolbar>p,.copy-reading,.brand-body,.winks-primary-copy,.flow-explanation p,.brief-content p:not(.copy-label),.process-intro p,.process-flow li p,.decision-detail,.job-grid p,.wallpaper-message>p:not(.ex-kicker){font-size:16px;line-height:1.65}
.case-tabs strong{font-size:16px}.case-tabs small,.comparison header>span,.ex-icon,.detail-tabs button,.brief-download,.embedded-lead .lm-label,.job-other,.flow-hint{font-size:14px}
.brand-eyebrow,.kpi .brand-eyebrow,.brand-micro,.brand-cta,.copy-label,.flow-step small,.flow-caption,.method-note,.ex-footer p,.job-grid small,.wallpaper-message>small{font-size:12px;line-height:1.6}
.brand-preview h3{font-size:34px}.winks-primary-copy details summary,.ad-author strong,.ad-link strong,.process-flow li span{font-size:14px}
.embedded-lead .lm-input{font-size:16px}.wallpaper-message .lm-submit{font-size:14px}
.cta-arrow{display:block;flex:0 0 20px}
.winks-primary-copy .copy-label{margin:12px 0;color:var(--petrol)}
.ad-hook{font:700 23px/1.25 var(--font-ui);white-space:pre-line;margin:0 0 16px;letter-spacing:-.4px}
.winks-primary-copy .winks-primary-text{padding:0 0 12px}
[data-cta="cm-hero-examples"]{display:inline-flex;align-items:center;justify-content:center;gap:10px;white-space:nowrap}
@media(max-width:760px){[data-cta="cm-hero-examples"] .cta-arrow{display:none}[data-cta="cm-hero-examples"]{gap:0}}
.reading-switch{display:inline-flex;align-items:center;gap:10px;border:0;background:transparent;padding:8px 0;min-height:44px;color:var(--ink-dim);font:14px var(--font-ui);cursor:pointer;white-space:nowrap;flex-shrink:0}
.switch-track{display:block;width:38px;height:22px;border-radius:20px;background:#d0c9ba;border:1px solid #a69b87;position:relative;transition:background .2s}
.switch-track:after{content:'';position:absolute;left:2px;top:2px;width:16px;height:16px;border-radius:50%;background:#fffdf7;box-shadow:0 1px 3px #0002;transition:transform .2s cubic-bezier(.2,0,0,1)}
.reading-switch[aria-checked=true] .switch-track{background:var(--petrol);border-color:var(--petrol)}
.reading-switch[aria-checked=true] .switch-track:after{transform:translateX(16px)}
.comparison.rewritten{border-color:#819e91}.rewritten header{background:#e9eee5}
.wallpaper-message h2,.ex-heading h2{text-wrap:balance}.wallpaper-message h2 em{display:block}.wallpaper-message h2 br{display:none}
@media(max-width:760px){
 .ex-kicker{font-size:12px}.ex-heading h2{font-size:36px;line-height:1.15}.ex-heading h2 br{display:none}.ex-heading h2 em{display:block}
 .wallpaper-message h2{font-size:34px;line-height:1.16}.ex-toolbar{display:flex;flex-wrap:wrap;gap:8px;margin-bottom:8px}.ex-toolbar>p{flex-basis:100%;margin:0}.reading-switch{margin-left:auto}
 .mobile-switch{position:relative;isolation:isolate;display:flex;background:transparent;border:0;border-bottom:2px solid #d7cfbf;border-radius:0;padding:0;margin:0 0 16px}
 .mobile-switch button{font:600 15px var(--font-ui);min-height:48px;border-radius:0;border-bottom:3px solid transparent;margin-bottom:-2px;color:#776d5f}
 .mobile-switch button[aria-pressed=true]{color:var(--petrol);background:transparent;border-color:var(--petrol);box-shadow:none}
 .case-tabs strong{font-size:14px}.case-tabs small{font-size:12px}.case-tabs button{min-height:120px;padding:14px 8px}.case-monogram{width:38px;height:38px}
 .brand-preview{padding-inline:20px}.brand-preview h3{font-size:32px}.copy-reading{padding:22px}.comparison-canvas{max-height:760px}
 .detail-tabs{gap:16px;overflow-x:auto;justify-content:flex-start}.detail-tabs button{font-size:14px;white-space:nowrap;flex-shrink:0;min-height:48px}
 .flow-step small{font-size:11px}.flow-step strong{font-size:18px;line-height:1.3}.flow-step{padding-right:10px}.flow-explanation p{font-size:16px}
 .job-grid h3{font-size:22px}.job-grid p{font-size:16px}.job-grid small{font-size:12px}.job-other{font-size:14px}.wallpaper-message .lm-submit{font-size:14px}.embedded-lead .lm-label{font-size:14px}
}

/* The picture wrapper, not its image, is the skill-row grid item. */
.copy-machine-page .skill-row--visual > picture { width: 70%; justify-self: center; }
@media (max-width: 820px) {
 .copy-machine-page .skill-row--visual > picture { grid-column: 1 / -1; justify-self: center; width: min(168px, 70%); margin-top: 14px; }
 .copy-machine-page .skill-row--visual > picture .skill-visual { width: 100%; max-width: none; margin: 0; }
}

/* Copy page: distinguish the demonstration, application and optional sample. */
.copy-machine-page { --sample-surface: #e8ede4; --example-surface: #fffdf7; }
.copy-machine-page .writing-examples { background: #e8ecdf; padding: 0; border-color: #cbd1bf; }
.copy-machine-page .examples-toggle { padding-block: 24px; }
.copy-machine-page .writing-examples.examples-open { background: var(--example-surface); padding: 0 0 40px; border-color: var(--keyline); }
.copy-machine-page .examples-reveal .ex-heading { padding-top: 48px; }
.copy-machine-page .fit-section { background: var(--stock); padding-block: 48px; }
.copy-machine-page .examples-open .case-tabs button { background: var(--paper); box-shadow: none; }
.copy-machine-page .examples-open .case-tabs button[aria-selected=true] { background: var(--ink); }
.copy-machine-page .examples-open .comparison { box-shadow: none; }
.copy-machine-page .examples-open .flow-explanation { background: var(--paper); }
.copy-machine-page .final-close { padding-top: 40px; padding-bottom: 64px; }
.copy-machine-page .sample-transition { text-align: center; padding-block: 48px; border-top: 1px solid var(--keyline); }
.sample-transition h2 { font: 400 clamp(28px, 3vw, 38px)/1.2 var(--font-display); letter-spacing: -.02em; margin: 0 auto 20px; max-width: 720px; text-wrap: balance; }
.sample-transition h2 em { display: block; color: var(--petrol); margin-top: 4px; }
.sample-transition-link { display: inline-flex; align-items: center; justify-content: center; gap: 12px; min-height: 44px; color: var(--petrol); font: 500 14px/1.5 var(--font-ui); text-underline-offset: 5px; }
.sample-transition-link svg { flex-shrink: 0; }
.sample-transition-link:hover { color: var(--ink); }
.copy-machine-page .wallpaper-bridge { padding-block: 72px; background: var(--sample-surface); border-top: 1px solid #cfd5c8; }
.copy-machine-page #wallpaper-title { scroll-margin-top: 48px; }
@media (max-width: 760px) {
 .copy-machine-page .writing-examples { padding: 0; }
 .copy-machine-page .examples-toggle { padding-block: 20px; }
 .copy-machine-page .writing-examples.examples-open { padding: 0 0 28px; }
 .copy-machine-page .examples-reveal .ex-heading { padding-top: 32px; }
 .copy-machine-page .fit-section { padding-block: 36px; }
 .copy-machine-page .final-close { padding-top: 32px; padding-bottom: 48px; }
 .copy-machine-page .sample-transition { padding-block: 36px; }
 .copy-machine-page .wallpaper-bridge { padding: 40px 20px 48px; }
 .sample-transition h2 { max-width: none; font-size: 26px; line-height: 1.25; text-wrap: initial; }
 .sample-transition h2 em { display: block; margin-top: 6px; font-size: clamp(18px, 5vw, 24px); line-height: 1.3; }
 .sample-transition-link { font-size: 14px; }
 /* Stack the argument steps so their labels and explanations stay readable. */
 .copy-machine-page .argument-flow { grid-template-columns: 1fr; gap: 0; padding: 16px 0; }
 .copy-machine-page .flow-step { padding: 16px 12px 16px 56px; min-height: 80px; border-bottom: 1px solid var(--keyline); }
 .copy-machine-page .flow-step:last-child { border-bottom: 0; }
 .copy-machine-page .flow-circle { left: 8px; top: 18px; }
 .copy-machine-page .flow-step small { font-size: 12px; line-height: 1.5; margin: 0 0 5px; }
 .copy-machine-page .flow-step strong { max-width: none; font-size: 20px; line-height: 1.3; }
 .copy-machine-page .flow-step::after,.copy-machine-page .flow-arrow { display: none; }
 .copy-machine-page .detail-tabs { display: grid; grid-template-columns: repeat(3,minmax(0,1fr)); gap: 8px; overflow: visible; }
 .copy-machine-page .detail-tabs button { white-space: normal; min-width: 0; margin: 0; padding: 12px 2px; min-height: 52px; font-size: 13px; line-height: 1.4; text-align: center; }
}

/* Buyer words (2026-09-15): six buyer quotes in one swipeable rail under the examples block. */
.buyer-words{background:var(--paper);border-bottom:1px solid var(--keyline);padding:46px 0 34px;overflow:hidden}
.buyer-words-head{display:flex;justify-content:space-between;align-items:flex-end;gap:24px;margin-bottom:26px}
.buyer-words-head h2{margin:12px 0 10px;font:400 40px/1.08 var(--font-display);letter-spacing:-.7px;color:var(--ink);max-width:640px}
.buyer-words-head h2 em{font-style:italic}
.buyer-words-intro{margin:0;font:15px/1.6 var(--font-ui);color:var(--ink-body);max-width:58ch}
.buyer-nav{display:flex;gap:8px;flex-shrink:0;padding-bottom:6px}
.buyer-arrow{width:42px;height:42px;border-radius:50%;border:1px solid var(--ink);background:transparent;color:var(--ink);font:20px/1 var(--font-ui);cursor:pointer;transition:background .15s,color .15s,opacity .15s}
.buyer-arrow:hover{background:var(--ink);color:var(--cream)}
.buyer-arrow:focus-visible{outline:2px solid var(--petrol);outline-offset:3px}
.buyer-rail{position:relative;display:flex;gap:16px;overflow-x:auto;-webkit-mask-image:linear-gradient(90deg,transparent 0,#000 var(--gutter),#000 calc(100% - var(--gutter)),transparent 100%);mask-image:linear-gradient(90deg,transparent 0,#000 var(--gutter),#000 calc(100% - var(--gutter)),transparent 100%);scroll-snap-type:x proximity;scroll-padding-left:var(--gutter);padding:4px var(--gutter) 10px;margin:0 calc(-1 * var(--gutter));scrollbar-width:none;-webkit-overflow-scrolling:touch;overscroll-behavior-x:contain;cursor:grab}
.buyer-rail::-webkit-scrollbar{display:none}
.buyer-rail:focus-visible{outline:2px solid var(--petrol);outline-offset:4px;border-radius:8px}
.buyer-card{position:relative;flex:0 0 372px;margin:0;display:flex;flex-direction:column;gap:18px;padding:28px 24px 22px;background:var(--paper-warm);border:1px solid var(--keyline);border-radius:var(--r-card);scroll-snap-align:start}
.buyer-card:before{content:'\201C';position:absolute;top:8px;left:18px;font:400 70px/1 var(--font-display);color:var(--burnt);opacity:.28;pointer-events:none}
.buyer-card blockquote{margin:0;padding-top:20px;flex:1;font:15px/1.6 var(--font-ui);color:var(--ink)}
.buyer-card figcaption{display:flex;align-items:center;gap:12px;padding-top:16px;border-top:1px solid var(--hairline)}
.buyer-card figcaption strong{display:block;font:700 14px/1.3 var(--font-ui);color:var(--ink)}
.buyer-card figcaption small{display:block;margin-top:3px;font:12px/1.5 var(--font-mono);color:var(--ink-dim)}
.buyer-mono{display:grid;place-items:center;flex-shrink:0;width:38px;height:38px;border-radius:50%;background:var(--petrol-tint);color:var(--petrol);font:700 12px var(--font-mono);letter-spacing:.06em}
.buyer-card--lead{background:var(--ink);border-color:var(--ink)}
.buyer-card--lead:before{opacity:.55}
.buyer-card--lead blockquote{color:var(--cream)}
.buyer-card--lead figcaption{border-top-color:#3a332b}
.buyer-card--lead figcaption strong{color:var(--cream)}
.buyer-card--lead figcaption small{color:var(--cream-dim)}
.buyer-card--lead .buyer-mono{background:var(--burnt);color:var(--paper)}
.buyer-words-note{margin:18px 0 0;font:12px/1.7 var(--font-mono);color:var(--ink-dim)}
@media(max-width:760px){.buyer-words{padding:40px 0 32px}.buyer-words-head{flex-direction:column;align-items:flex-start;gap:14px;margin-bottom:18px}.buyer-words-head h2{font-size:31px}.buyer-words-intro{font-size:14px}.buyer-nav{display:none}.buyer-rail{gap:12px;padding:4px 16px 8px;margin:0 -16px;scroll-padding-left:16px}.buyer-card{flex-basis:min(84vw,340px);padding:24px 20px 20px}.buyer-card blockquote{font-size:14.5px}}
@media(prefers-reduced-motion:reduce){.buyer-arrow{transition:none}}
